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Why Meatout for Lifestyle Editors

Recent months have witnessed startling developments in American dietary lifestyle:
  • The popular Atkins diet craze has been discredited by consumer watchdogs.
  • Mad Cow disease has surfaced in America, reducing once again beef consumption.
  • The vegetarian food market has been growing at 100 - 125% per year.
  • A survey found that 20% of teens think that vegetarianism is "cool."
  • McDonald's and Burger King have launched veggie burgers and a leaner menu.
  • Other major restaurant chains are offering salad bars and meatless dishes.
  • Major food manufacturers are marketing more meat and dairy alternatives.
  • Major supermarkets are offering more meat and dairy alternatives.
  • Mainstream health advocacy organizations are touting plant-based eating.
  • Several states are recommending a vegetarian school lunch option.
  • The U.S. has the first ever vegan presidential candidate (Dennis Kucinich).

The 24th annual observance of the Great American Meatout on March 20th is proud of these welcome developments. Launched in the "dietary dark ages" of the 1980s, Meatout has become the world's largest grassroots diet education campaign. It has served as a model for the multimillion-dollar 5 A Day and other mainstream campaigns advocating increased consumption of vegetables and fruits.

This month, caring folks in a thousand communities in all 50 states and 20 other countries are welcoming spring by asking their friends and neighbors to "kick the meat habit and explore a wholesome, nonviolent diet of vegetables, legumes, fruits, and grains." They are holding colorful educational events ranging from information tables ('steakouts') and exhibits to lectures, public dinners, cooking demonstrations, homeless feedings, & elaborate 'lifestivals.'

The explosive growth of the Great American Meatout has been due largely to the support of consumer advocates, health authorities, and the mass media. Nearly 40 governors and large city mayors are issuing Meatout proclamations. Celebrity entertainers like Casey Kasem, Mary Tyler Moore, Ed Asner, Jennie Garth, Bill Maher, Rue McClanahan, and James Cromwell are headlining the observance. Hundreds of billboards and bus cards in ten major metropolitan areas are carrying the Meatout message. Lifestyle editors cover local events and carry celebrity interviews and stories on national trends toward meatless eating.

For more information, please see the links below or contact:
info@meatout.org; 800-MEATOUT (632-8688).

Thank you for your interest in Meatout!

 

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