Manufacturers' Report

At Meatout, we are committed to promoting meat-free and dairy-free products, as a primary means to encourage healthy, compassionate plant-based eating.

Special thanks to our food donors over the years!

Turtle Island (Tofurky) Gardenburger
Amy's Kitchen
Sunergia Soyfoods
McDougalls' Right Foods
Turtle Mountain
Sun Flour Baking
Lumen Soy Foods
Tofutti Brand
Primal Spirit Foods
Parma (Eat in the Raw)
Moo-Cluck Desserts

Overview

With generous financial support and product donations, manufacturers are a critical component of Meatout's ever-growing success. Food remains a central feature of Meatout with feed-ins, food samplings, cooking demonstrations, public and private meals, food-rich festivals, and the annual Congressional Reception acting as vehicles for Meatout's healthy, compassionate message. On or around March 20th (the first day of spring), thousands of veggie enthusiasts, animal activists and consumer advocates arranged colorful Meatout events in all 50 states, a few US territories, and 23 other countries. Organizers distributed massive amounts of meat-free and dairy-free food, 20,000 product coupons & 50,000 handouts..

Web Promotion

The Meatout website is the primary method of information dissemination to Event Coordinators, media, and new visitors. All our outreach pointed to the website with free Product, Action Kit, Event Pack & Vegetarian Starter Kit offers. Manufacturers received specialized promotion and active banners & links on several high-traffic Meatout pages: including, Activists, Industry, Supporters, Meatout Reports, and the Home Page for Sponsors. We also provided a link to donating manufacturers on top of the home page during peak product request times.

Increased Scope & Website Traffic!

• Hundreds of billboards and bus cards offered free Vegetarian Starter Kits in Atlanta, Baltimore, Cleveland, Houston, Los Angeles, Milwaukee, Philadelphia, San Francisco, and Washington, DC.
• Proclamations urging citizens to explore a wholesome, nonviolent diet of vegetables, fruits, and grains were issued by the governors of Louisiana, Nevada, Rhode Island, and West Virginia and mayors of a dozen major cities.
• Celebrities Casey Kasem, Mary Tyler Moore, Ed Asner, James Cromwell, Jennie Garth, and Bill Maher were the headliners.
• 150 newspapers and radio stations carried interviews and letters to the editor.
• Hundreds of e-lists with recipient numbers in the tens of thousands receive invitations to participate in Meatout. Manufacturer information was included in select, targeted postings.

Meatout Mondays, Veg Kits & Conference

During and after Meatout, manufacturers and sponsors received benefits, such as mention in the colorful Meatout Monday's e-newsletter with 5,000 recipients. Manufacturers could also choose to provide coupons for distribution or products and literature for the annual Animal Rights National Conference.

Key Events

The Congressional Reception

Meatout staff and volunteers host an Annual Congressional Reception in Washington, DC, for 300 Congressional

Members and staffers. This is our flagship event, and we were proud to feature Meatout Sponsors and product donors such as:

Gardenburger (Grillers & Riblets)
Turtle Island (8 flavors of Tofurky Slices)
Tofutti Brand (Tofutti Cuties - frozen "ice cream' sandwich treats)
Vegetarian Times Magazine (free issues and discounted subscription offers)

In addition to delicious food samples, visitors were exposed to the supporting manufacturers via press releases, printed and e-mail invitations, speaker acknowledgment, large "thank you" signs, color posters, displays, and literature tables with handouts and coupons.

Natural Foods Expo - East & West

Meatout was proud to highlight our Sponsors and donating manufacturers during the Natural Foods Expo (East & West).This was an excellent opportunity to increase the exposure and name recognition among visitors, retailers and other manufacturers.

 

Institutions

Akins, Apple Valley, Axis, Better Life, Briar Patch, Brooksville, Candle Café, Down to Earth, Eternity, Food Works, For Life, Ginny's Vegan, Go Raw Café', Granby Village, Green Star, Healthy Alternative, Herbalicious, Heritage Store, Holy Cow, Honeytree, Just Natural, Katashe's, Krieger's, Lembas, Lori's, Maggie's, Midtown, Mountain View, Native, Native Patch, Natural Plus, Nature Boy, Nature's Bin, Nature's Delight, Nature's Food Patch, Nature's Path, Nature's Wagon, Nature's Way, New Morning, Northwest Vegetable Garden, Nutrition Cottage, Ocean Beach People's Organic, Open Harvest, Organic Place, Rainbow, Roanoke Co-op, Royal River, Savory, Singapore, Slice of Life, Soul, Squeaker's, Sticky Fingers, Sugarapple Natural, Sun Spot, Sunrise, SUNY Binghamton, Susan's, Sweet Melissa's, Syracuse Real, Tea and Chi, Thyme and Season Natural, Tidal Creek, Veggie Gourmet, Vitality, Web of Life, Well-in-Hands, Whole Wheatery, and Wisteria.

More than 100 universities and secondary schools encouraged students, faculty, and staff to give Meatout a try.

The universities included Alachua, Albany, American, Arizona State, Augustana, Austin, Bryn Mawr, Buffalo, Calgary, California State, Carroll Community, Central Connecticut, Central Florida, Colorado, Columbia City, Connecticut, DePaul, Eau Claire, El Paso, Florida State, Georgia, Greensboro, Harvard Law, Hawaii, Hunter, Illinois, Kellogg Community, Kendall, Los Angeles, Loyola, Maine, Marywood, McGill, Miami, Miami Springs, Milwaukee, Minnesota Morris, New York State, North Carolina State, North Harris, North Texas, Pittsburgh, Portland, Redlands, Rochester, Salisbury, San Bernadino, San Diego, Scranton, SIU, Spelman, Stockton, Temple, Tennessee State, Toledo, Unity, Vermont Law, Victoria, Western Michigan, Wisconsin, and Youngstown.

The secondary schools included Allen, Architecture, Baltimore, Bronx, Byron, Concord, First Colonial, Gainesville, Hunterdon Central Regional, KCVI, Largo, Maplewood, Miami Beach, Millcreek, Milliken, Milwaukee, Oneida, Orange, Ormond Beach, Poolesville, Purcellville, Rancho Bernardo, Rondout Valley, San Diego, San Juan, Somerville, South Lake Tahoe, Talmage, Virginia Beach, Westford, Winona, Yorba Linda.

Medical institutions, realizing the enormous health benefits of plant-based eating, joined this year's observance. Former rancher and feedlot operator Howard Lyman, vegetarian educator George Eisman, and vegan nutrition expert Dr. Michael Greger conducted lecture tours.

A variety of religious-based groups, including Buddhist, Christian, Hare Krishna, Hindu & Jewish institutions touted the moral benefits of plant-based diets.

Two dozen other countries host 70 Meatout events! Canadians arranged two dozen events, including festivals, video vans, leafleting in animal costumes, and information tables. England launched a major "Eat Less Meat" campaign. Paris coordinated a massive Veggie Pride Day and street theater in front of a butcher shop, and a dozen events took place in Croatia.

There were also information tables with food samples in four Israeli cities and six Kenyan districts. Nigerian activists fed the homeless. Italy hosted a Meatout/Milkout in historic Florence. A dozen Indian groups observed Meatout with information tables, lectures, student contests, marches, and bicycle rallies. Other participating countries included: Australia, Belgium, China, Germany, Ghana, Ireland, Madagascar, Netherlands, Nepal, Norway, Philippines, Portugal, Romania, Russia, Spain, Uganda, and Ukraine.

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